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Smith wears the brand's Thrill Seeker Mega Lift Mascara on a balance beam dozens of stories above street level.
January 19, 2026
By: Lianna Albrizio
Associate Editor
Eyelashes need energy, too. That’s why, Rimmel London has joined forces with Red Bull to take five-time national All-American gymnast Lily Smith on a “gravity-defying” challenge in promotion of Rimmel London’s new Thrill Seeker Mega Lift Mascara. The innovation delivers up to six times more visible lash volume compared to bare lashes. Powered by advanced formula technology, it provides dramatic lift from every angle, per the brand. To demonstrate the lifting power of Rimmel’s new Thrill Se...
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